"What's so good about Drake?", Interviews Trent Reznor of Nine Inch Nails in an interview in July 2017.

For Spotify, there is an answer. Drake, the hip-hop superstar born in Canada 31 years ago, has style.

On June 29, the platform devoted it to an unprecedented campaign of "curator of several playlists". He released his fifth album, Scorpion, transformed into a real promotional blitzkrieg claiming refunds. In a strategy that differs, for example, from personalized suggestions from Netflix or Youtube, the campaign was still running regardless of whether you paid for the service or not. In iTunes, it was similar, including a diatribe written by the artist himself in uppercase, while Deezer stood out as the album of the week. The balance of the strategy sets records. In Apple Music recorded 170 million views in a day, while in Spotify the disc was heard 10 million times per hour.

When you follow the Drake information there is no biography that does not highlight the numbers of his career. business achievements with the enthusiasm of a manager with charts on the rise. His artistic qualities, it is said, go to the melody of rap, a more introspective character, and a talent to respond with clbad to his detractors, although in a last round with Pusha T came shorn.

Drake would be something like a crooner who through the robotic modulation of the autotune tells us about his star life in marathon records. Views (2016) contained 20 subjects in 81 minutes. Scorpion, double album not less, covers an hour and a half in 25 songs. If in the first he took two dozen compositions to tell the loneliness of the celebrity, the skirmishes with other rappers, the benefits of being a millionaire and winning golden gramophones, now they are two albums – a rap, the other R & B- where he reveals a new fatherhood with a former French bad actress who has barely seen a few times.

Musically, save as much as you can. The main role of his music is the effect on his voice and the use of sampling, an old ninja trick in the world of rap. Its tone of rare curvatures causes the catatonic effect of pressed marijuana. It gives off a quietness and calmness that resonates with a young generation accustomed to parental cooing

Drake is it a kind of progressive hiphopero that requires beautiful stories? Not at all, it's just an adjustment to the rules of the market. As in the old televised competitions where the logic was then-plus-coupons-mandesmás opportunities to win, here the equation is more themes, more chances of streaming. As a result, according to North American standards in recent years, larger numbers are registered.

So Drake has global sales of over 200 million units.

Faced with customer complaints, Spotify He said with the diplomacy and euphemisms of these cases, that the interest of the platform is to try new formats with his artists and at the same time value "the comments of our users, since they help our decisions in the future". When U2 forged innocent songs in iTunes in 2014, Tim Cook, Apple's CEO, said he had a hard time imagining that people did not want to "have more music" . Before rejection, Apple had to create a link to delete the album. Drake's stuff is like those political campaigns that clog the streets. Spotify justified his decision by disguising the rapper's mbadive presence as a recommendation, but the fact is that Drake was forced by force. In fact, they did not invite us to listen to it. They forced us like a villain in a suit that targets you and politely asks you to do what you order.

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