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A "more ambitious plan" for expansion for 2019 is what was confirmed for Chile in 2019 by the commercial director of Dunkin & Donuts Maria Isabel Serrano, with a investment reaching US $ 6. millions
According to El Mercurio, by the end of 2018, the company, which will simply be called Dunkin 'in April, expects to dispose of 76 establishments throughout Chile, and to open about a dozen during the same period. Next year and following.
Antofagasta is one of the cities they plan to arrive, and Arica, Iquique and Calama are under study, as well as new areas in Santiago.
The new branches would generate, badures the executive power, the hiring of 200 people who would add to the thousand employees they would currently have. For their expansion, they decided to install premises in non-traditional places, such as universities and clinics.
Similarly, the plan provides an investment of US $ 3 million in the automation of the company's plant in Lampa, in order to increase the volume of its facilities. your merchandise and normalize its quality. This should start at the end of March and be operational in April.
Finally, the extension is also planning to expand its presence on the Internet, for which the company currently has Orders Now! and Uber Eats. "The impact on sales has been very good, it shows that many consumers are getting in the habit of ordering," Serrano said.
For this reason, home delivery services will continue to be managed by external companies, although the company plans to develop its own application.
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