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London . The 21st Century Fox media company, owned by Rupert Murdoch, lifted its bid for Sky in an agreement that valued the pay TV group at US $ 32,500 million and with which the US firm now exceeds Comcast's rival proposal. [19659002] Fox, who was trying to acquire the pan-European group since December 2016, has moved its proposal to 14 pounds (18.5 US dollars) per share against the 10.75 pounds (14.25 dollars) that it has. it previously offered a premium of 12% compared to the price of Comcast, but under the 15.05 pounds (US $ 19.95) in which appeared on Wednesday the titles of Sky.
Analysts said the next move was for Comcast, the largest entertainment company in the world. world In February, the US cable television group blocked Murdoch's claim in February to buy 61% of Sky that he had not yet, when Fox was still stuck in the regulatory process.
"The final price really depends on the appetite of these companies, how much they are willing to increase their debt and when their shareholders say it's enough," said a Sky shareholder , adding that Comcast was to submit a counter-offer for Sky.
The British are part of a major battle waged in the entertainment industry. Media giants are deploying tens of billions of dollars in transactions to compete with Netflix and Amazon.
Comcast and Walt Disney are stuck in an independent dispute of more than $ 70 billion to acquire most of Fox's badets, which would include Sky.
Last month, Disney got conditional approval from the US authorities to buy the badets, thus gaining an advantage over Comcast's proposal.
Comcast declined to comment on the new Fox offer.
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