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People are using digital tools to navigate the world. Consumers use the Internet to shop for commercial establishments that interest them
According to a study by Google, 8 out of 10 consumers do so. In fact, 65% of consumers visit Google from their smartphone to look for alternatives to commerce, which is for small and medium businesses the opportunity to interact with their audiences via the search engine.
On Wednesday, Google began with the launch in Panama of the new mobile application My Business, which includes new features allowing businesses to communicate with their customers from their mobile phone.
The new features of the application
- Google My Business will allow traders:
- Track your business in real time: to know the total number of views, searches and actions generated by your company .
- Interact with your customers: Enables traders to create and monitor their audience. giving them the opportunity to interact with them, within the same application.
- Easily create your content: update your photos, publications, p products and services in one place.
These new features will help merchants meet the demands of their consumers. In fact, companies that use Google to stand out on the Internet, are more attractive to consumers than those who do not. This content is also useful for boosting your sales.
The new app collects the best of Google My Business to incorporate it into new, simple, and convenient features to help save business. In Central America, for example, 95% of smartphone users always or almost always search the Internet for a particular topic, allowing small and medium-sized businesses to keep their information up-to-date from their mobile phone for information. attract each time. more consumers.
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