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Google has added a series of tools that will complement his platform as Google Ads and Google AdManager.
In this context, Google Marketing Platform promises "to plan, buy, evaluate and optimize digital media and customer experiences in one place" as detailed by the same company .
Google Marketing Plataform combines DoubleClick a Google platform that integrates almost the entire advertising editing chain, and Google Analytics that provides data and reports on everything what happens on a web page.
The program has more than 500 certified companies. This will also allow you to develop in-house skills or collaborate with a service provider to leverage resources or offer training on the use of the company's products. In this way, the company has designated three categories for its partners:
Certified Enterprises: companies that have certified persons in their business to provide training, implementation, consulting , operations and technical support. 19659003] Sales Partners : Companies with a license to distribute or sell the Google Marketing Platform.
Certified Users: Users who have obtained certifications for individual products in the Google Marketing Platform.
Google intends to ensure its position in advertising because it represents revenues greater than 95 thousand 400 million dollars (2017).
Source: Black Market.
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