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The GMCVB announced the latest tourism performance indicators including a record 16 million visitors in September 2017 and August 2018, an increase of + 1% over the same period of the previous year ; despite Hurricane Irma. The increase in the number of overnight visitors generated a record consumption of $ 26.5 billion, up + 2% over the same period of the previous year. The figures show the strength of Miami's travel and tourism sector and in particular the performance of the hotel business, where revenue per available room (RevPar) has increased by more than + 10% over the same period of the year. last year. Hotel sector performance improved from September 2017 to August 2018. This impressive double-digit growth in RevPar is due to the 7.9% increase in hotel room rates and the growth of + 2 % of the hotel room. The occupancy rate of the hotels during the period covered and the demand for hotels reached a record level and increased by + 2.2%. The success of the hotel industry can be attributed in part to the GMCVB marketing initiative "Hotels First" which positions the hotels at the center of their visitors' holidays. The "Hotels First" marketing initiative has been linked to GMCVB's "Found in Miami" global marketing campaign, which invites travelers to discover the rich multicultural heritage of the city of Miami.
Opening of New Royal Caribbean Cruise Terminal at Port Miami
The World's Largest and Most Modern Cruise Terminal Receives First Guests as Royal Caribbean Mariner of the Seas Who Stole Terminal A Miami Terminal A was designed to accommodate the pbadengers of two of the world's largest ships, the Symphony of the Seas and his brother, Allure of the Seas. In addition to housing two of the largest ships in the world, the new LEED certified facility will soon be the largest and most modern in the world for cruise ships. He has implemented new technologies and waiting areas to enhance the customer boarding experience. The building was designed by Broadway architecture firm Malyan. With the new terminal, Royal Caribbean is expected to increase the number of pbadengers by 1.8 million per year, making Port Miami and its Royal Caribbean terminal the largest in the United States. The terminal is nicknamed the "Miami Crown" because of its special shape. On November 2, the opening ceremony was held, which officially opened the new terminal to the public. The Symphony of the Seas arrives at Terminal A on November 9, 2018.
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