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The Nenking group at the head of Guangzhou Charge becomes the first Chinese team to develop The Overwatch League announced its brand and name. The company chose Charge to express its vision of "leading the electronic sports movement in China and being at the forefront of innovation," according to the press release.
The company wanted a brand "aggressive and complete" that represents the first team of Guangzhou Esports. "We wanted to create an international organization and audience, so our team's goal was to create a symbol for Guangzhou that everyone can recognize," said Chris Hwang, creative and marketing director. "We were inspired by iconic logos of traditional sports where few letters represented entire cities."
The Guangzhou region includes both mountains and a coastline. , light blue sky and lush green hills.
Other announcements are expected in the coming months until the start of the Overwatch League Feb. 14. Guangzhou Charge has not announced anything about his training for the second season. "We are excited to unveil these items to our fans and it is our job to turn the team's brand into something the region can be proud of," said Hwang.
Expansion teams begin to publish their brand shortly thereafter. of the official announcement of the eight teams of the second season. For now, Toronto, Atlanta and Paris have announced their respective names and colors: Defiant, Reign and Eternal.
Official translation of the publication in English
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