H & M will open its first store in the tourist town of Viña del Mar

The Swedish chain has announced that the establishment that will operate at the Marina Arauco shopping center will integrate its line of decoration H & M Home

. Expansion plan in Latin America, the fashion giant H & M announced on August 30 the opening of its first store in Viña del Mar, a renowned seaside resort located northwest of Santiago, at the Chile.

The new H & M, which will have a commercial area of ​​2700 square meters on two floors, will be located in Mall Marina Arauco Mall. The novelty of this point of sale will be that not only will deliver all his clothing offer, but also integrate the concept of H & M Home, published Diario Financiero

READ ALSO: H & M will reduce its prices for excess Inventory in Stores

H & M Director for Chile, Peru and Uruguay, Macu Alfaro, indicated that they are happy to continue to grow in the Chilean market , introducing this time the line of decoration. "H & M Home is a brand of modern home products that offers a variety of alternatives that inspire and enable our customers to find their own style for their home."

H & M Continues Expansion on the Latin American Market

In the second half of the year, Swedish brand H & M will continue to expand its offer in Santiago, with a new store in Barrio Independencia Mall and in other areas such as Antofagasta and Temuco. As in Chile, the company has achieved an ambitious expansion plan in Peru and Colombia.

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