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"Despite all the problems encountered in the country, this July season arrived in Tucumán with 15% more tourists than last year.This means that for the third year in a row" influx of visitors has increased, "said Sebastián Giobellina president of Ente Tucumán euphoric Turismo. The agency has done a detailed survey of visitors, the result of which was published yesterday with the figures of the season.
Source
Most tourists (41%) came from the province of Buenos Aires, and they follow Cordovan (12%). Third, residents of Santa Fe have gone from 7% of visitors last year to 11% this year. There were also visitors from Chaco, Entre Ríos, San Juan and La Pampa. Foreigners made up 5% of visitors (this percentage represents 70% more foreign tourists than in 2017). Giobellina attributes this increase to the qualification of international flights. Travelers from abroad came from Brazil, Europe, Chile, Peru, Uruguay and other countries of America.
Traveling with
54% traveled as a family, 21% as a couple and 12% as friends. The average group was 3.1 people. Only 3% traveled in tour groups
Ages
With respect to age, 47% are between 40 and 60 years old; 38%, between 20 and 40 years old; 14%, over 60 and 1%, less than 20.
Choice of destination
The majority (39%) made the decision to travel to Tucumán the same month of July. A high percentage (30%) had it between two and five months ago. 23% decided in June and 3% more than 12 months ago.
Information
Internet was the most used way to get information from Tucumán. The network attracted 35.8% of visitors. In this regard, Giobellina pointed out that in the promotional campaign has worked a lot with social networks and the website of Ente.
Another factor of information about the province is family and friends (35.3%), very close to the internet. In smaller percentage, tourists are informed by travel agencies, tourist information centers and other means.
Return to the North
Among the visitors who crossed Tucumán, 41% also visited Salta. 37% went to Jujuy. 14% went through Santiago del Estero. 3%, by Catamarca and an equal percentage, by La Rioja. That is, the vast majority made the traditional return to the north on journeys that lasted an average of eight days.
What they did
Enjoy gastronomy, take cultural tours and enjoy nature with an badessment of 37% to 38%. The purchase of handicrafts was an interesting option for 28% of travelers and shops in general, for 25%. About 5% were interested in visiting the ruins of Quilmes, hiking or adventure activities and traveling the Wine Route.
What they came
The private car was the most chosen option to reach the province (54%) followed by the plane (23%) and the bus (( 22%)
Movements
During the season, the Historical House received more than 44 000 visitors, while attending the show "Tina, the rumor of a nation" a little more than 5000 spectators.
Economic impact
Among the strongest figures left by the season, its economic impact in the province was $ 272 million.
They visited the province 188,000 tourists.
Official satisfaction [19659003] "We are very pleased with these results, the ANO was the most visited region, according to official figures, this has to do with a very busy season, especially since Predictability We have made campaigns strategically: knowing when and where to make promotions, what age range we should to go, what people were looking for, "explains Giobellina
> Accommodation
Peaks in the Occupancy of 90% of Hotels
The hotel and hotel chain averaged 66% and during the week-end ends, peaks of 90% were recorded in the main tourist destinations. The total number of overnight stays was about 300,000. The average stay in Tucumán was 3.1 nights in the historic city, 2 in Tafí del Valle and 2.5 in San Javier, during a trip. of eight days
> How the money was distributed
$ 1,565 – was the daily cost The average per tourist in the province.
43% – of this expense was spent on housing.
22% – was badigned to the gastronomy.
16% – was used in purchases.
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