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A network change. In the beginning, YouTube was the preferred platform of brands and "influencers", however, a study showed that Instagram did not only reach it, but it could also move it from the start.
Instagram, an application that is used to publish photos and share stories live, it's still an expensive social network to make content promoted, however, it has become the favorite of 'influencers and brands'. This was revealed by the portal specialized in digital marketing: emarketer.com
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According to studies conducted, in Europe the "influencers" have more income from Instagram than from Youtube in 2017. Instagram won the fight at Google with 34% vs. 31% respectively, taking first place and YouTube the second [19659002] "Influencers" are the bridges that connect brands with potential consumers on a given product, turning fans into customers. It all began with YouTube and now Instagram is positioned as a profitable market
Starting from Instagram Stories ephemeral content that has a maximum duration of 24 hours out of 24, public figures promote their image and the brands they use and want their fans to consume them.
According to Emrketer, the Instagram Stories single accounted for 55.4%, Instagram Highlights 26% and 15.9% polls. Added to this, Instagram has created the IGTV, a live video platform, capable of dethroning Youtube.
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