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Instagram has a billion active users a month
Instagram stories (Instagram Stories) show no signs of slowing down.
The company, owned by Facebook, announced Thursday that more than 400 million people use this tool is popular every day, compared to 250 million a year ago.
This is twice as popular as Snapchat, which has registered 191 million active users in the last quarter, according to the latest report on the results. from the parent company, Snap.
When Instagram launched the stories in 2016, many saw it as a Snapchat clone. In addition to sharing photos and videos that disappear after 24 hours, Stories allows users to add Snapchat-like filters that add things like crowns and bunny ears to messages. It was not long before the benefit of Snapchat on Facebook disappeared. In eight months, Instagram Stories has exceeded the daily number of active Snapchat users.
Instagram continues to add features, such as the ability to put GIFs and mention friends in posts. Not to be outdone, Snapchat has also added these features.
The platform provided a positive point for Facebook amidst the Cambridge Analytica scandal controversy, which raised questions about how it manages users' privacy. The UK-based political data company has collected personal data from tens of millions of people, which has led to a widespread condemnation and demanded greater surveillance of Facebook
If Instagram was your own business, it was worth more than $ 100,000 million, according to data estimates released by Bloomberg Intelligence this week. Facebook bought the app for 1 billion in 2012.
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