Marine Harvest launches its brand strategy and changes its name to Mowi

The Salmonet Company Marine Harvest on Tuesday launched a global brand called MOWI which will involve the return to its original name.

Marine Harvest was originally founded by Mowi by the pioneers of Norwegian Aquaculture. 50 years.

The proposed change of name is subject to shareholder approval and the corporation has called an extraordinary general meeting to resolve the name change effective on January 1, 2019.

" By implementing our MOWI brand strategy, we can communicate our integrated value chain from the harvest to the consumer's plate," said Alf-Helge Aarskog, Executive Director of Marine Harvest .

The company will launch the MOWI brand in some markets and a line of products of the brand, which will be known "in the coming months", will offer to its customers It has added in terms of taste, convenience, nutrition and traceability, said the executive.

Salmon Escape

It should be remembered that since a culture center of this society, Calbuco took place in July, the most Great salmon escape of recent years in the Los Lagos area and motivated the Superintendency of the Environment (SMA) to bring charges against salmonella

Currently Marine Harvest Group is the largest seafood company in the world and the largest producer of farmed salmon, present in 24 countries. and a total of 13,650 employees worldwide.

She has her parent company in Bergen (Norway) and is listed on the Oslo Stock Exchange.