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The results of the Mercy Rosa campaign, which took place from May 8 to 21 of that same month, were finally published by Blizzard. I had planned to share the results on day 21 after the end of the campaign.
For those who have lived under a rock or who have just entered Overwatch, we summarize what it was. Mercy Rosa was a campaign created by Blizzard, which sought to raise money for one of the largest bad cancer research organizations (BCRF.ORG) in the United States, for which a special skin called Pink Mercy was created. You can also buy a campaign t-shirt from the Blizzard Gear store and 14 Streamers from different locations broadcast live shows to raise money.
Recently in the community the question was asked of how much the total sum of the campaign had been because the last information that was given to us from this campaign was 4 days before the end and it was They were about to reach the goal of $ 10 million in donations. Today, the official report of Overwatch on Twitter, has published the cadastre of donations obtained.
Thank you, hero!
Together we collected more than 12.7 million US dollars for @BCRFcure
? https://t.co/eQAZ8rKwKI pic.twitter.com/ASWzBuodfh
– Overwatch (@PlayOverwatch) 9 July 2018
Thank you heroes! [19659011] Together we reached more than $ 12.7 million for @BCRFCure
? https://blizz.ly/2NA87l3
According to the official blog of Overwatch, the # The goal that has been achieved is the total among t-shirts, Mercy Rosa's skin and donations collected by the 14 Streamers, indeed an internal record has been broken in the organization to which these donations have arrived , since this gift is the most important gift made by a partner organization the 25 years of history of BCRF.org
They also indicate that the collection of charitable transmissions On the sum of USD 130 000. [19659007] At one point Jeff Kaplan, director of Overwatch, was asked if they had plans to try more campaigns of this style, in the same words, "For us this is new, since we have created Overwatch we wanted to expand the concept on the heroic potential of people and it was an occ perfect asion to try to give incredible results that we did not expect. If we are going to do more campaigns of this style, we will evaluate it in the future. "
What could be the next profitable campaign that Overwatch will do?
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