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The Mexican chain Femsa operates about three years ago in Chile . It has an badociation for which it owns a part of Cruz Verde pharmacies and has already opened Oxxo stores in Santiago, popular local shops in Aztec territory.
In conversation with Diario Financiero, the former Cencosud executive and current member of The Aztec firm Daniel Rodríguez pointed out that they are seeking to strengthen pharmacies and that Oxxo could reach regions in 2018.
Regarding the first point, he ruled that they buy the shares of Socofar to fully control Cruz Verde. In addition, he indicated that intends to separate the two companies .
According to him, everyone has a differentiated value offer "that meets the different needs and preferences of our consumers (…). For this reason, the strategy of each company will be pursued individually. "
In accordance with the foregoing, he badured that they are" focused on maintaining excellence in the operation of our extensive network of pharmacies in Chile and Colombia "
. Regarding the second point, Rodríguez stated that, as a company, they consider that during the second half of this year they will open new Oxxos in the capital as in the regions although it does not specify which one.
"The intention is to keep the attention in Santiago and start with some openings in its different municipalities. For the second half of the current year, we opened the first Oxxo stores in the province.
Regarding the current situation of the company on the national soil, the executive refused to confirm or refuse store closures. . In this way, he said the locals who were lowering their curtains during 2017 in Chile were making changes to the location of these "to be closer to our customers."
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