Mexico: Oxxo would pave the way for the pharmaceutical industry

FEMSA launched a campaign to position the brand Oxxo at the national level, with which the company was laying the groundwork for the next launch of its unique brand in the D & # 39; On the other hand, the chain would also extend its presence in the central and southeastern zone of Mexico in order to have greater penetration, where, according to FEMSA. , it is still low compared to the number of inhabitants.

"I could see him related to mentioning pharmacies.They have already positioned themselves very well in the spirit of the Oxxo brand, I believe this is the second step to position themselves in the world. Consumer's mind that Yza pharmacies are part of Oxxo, the subject of advertising goes there, "said José Antonio Cebeira González, badyst at Actinver .

He noted that informally "it had already been mentioned that in 2018 it would be the year of the Mark's official launch for the division of health .I think this is part of of the unification of the three companies (convenience stores, fuel and pharmacies). "

As part of the 40th anniversary of the launch of Oxxo, and taking advantage of the start of the World Cup Russia 2018 the company began with brand advertising through national and pay television, with the slogan "At the Vuelta de tu Vida", where it includes well-known characters such as the former footballer and commentator Luis García or Doña Lucha, a character played by the actress Mara Escalante.

We suggest: http://www.america-retail.com/mexico/mexico-asi-pueden-competir-las- tienditas-contra-oxxo / [19659008] FEMSA's public information shows that penetration into the va Oxxo's Oxa is considered low according to the level of population to which each unit must participate.

In the last investor presentation of Last May, the chain had to close and in December, two thousand 428 Oxxo stores, serving a population of 25 million, representing ten thousand 340 people per store .

The company maintains average penetration in the northeast and northwest of the country where, on average, serves between two thousand and three thousand 500 people.