Monetary losses and market share have already hurt HTC



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The company said it would lay off 1,500 people as part of a restructuring plan and that these layoffs will occur until September.

NEW YORK (CNNMoney) –

HTC will lay off 1,500 people after years of monetary losses and market share.

The manufacturer of smartphones Taiwanese confirmed this Monday that it will be reduced as part of an extensive "resource restructuring throughout the organization". The company expects to end its layoffs in September.

"HTC continues to review its operations to ensure that production resources are in line with key strategic initiatives so that the company can effectively compete in its target markets while maintaining its innovative character" , said a spokesman for HTC. a statement given to CNNMoney .

Lee: Google bet $ 1.1 billion on HTC to secure its future in hardware .

Despite the critical recognition of their phones as HTC One, the company saw the decline in its market share against the strong competition of Apple and Samsung.

HTC had only 0.3% of the smartphone market in the first quarter of this year, less than 10% that it maintained in 2011, according to information that Gartner provided to CNNMoney . "They are not a significant competitor in the space of smartphones ," said Tuon Nguyen g, a Gartner badyst

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Meanwhile, the company's commitment to virtual reality still does not yield enough fruit to revive the company's good fortune. Nguyen says that the virtual reality market is "slower than people expected because of the (generated) emotion."

Earlier this year, Google signed a $ 1.1 billion deal to collect approximately 2,000 HTC engineers and technicians. All of this means HTC needs to downsize to succeed.

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