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Calls is an English adaptation of the French series of the same name. Produced by Timothée Hochet, creator of the gala version, this will be one of the most remarkable productions that Apple is preparing for its new streaming service, the upcoming Netflix contest and other available services. , such as Amazon Prime and HBO Go.
Press releases indicate that the company has not confirmed the date of publication. Apple's offensive includes a generous expenditure: it is estimated that the company would risk an original programming of 4.2 billion US dollars for the year 2022, which she has already spent 1 billion this year alone. Despite the heaviness of the budget, the budget remains paltry compared to the $ 6,800 million spent each year by Netflix, and even more discreet than Amazon, which reports an investment of $ 8,300 million in original content, according to a report by The Guardian. 19659002] The general disbursement of Apple includes the signature of creative producers such as Josh Gad (Frozen), filmmakers Damien Chazelle (La La Land) and actresses such as Jennifer Aniston.
The platform hopes to shake the market by applying another unusual formula. : offer previews of cinema two or three weeks after its release in cinemas, which could threaten even the movie channels.
But the most aggressive bet of the new service is perhaps its subscription strategy: it would be free for those who own an Apple device, be it an iPhone, an iPad, an Apple TV or a Mac computer.
One of the team's training leaders is Eddy Cue, whose offices are in Los Angeles and which includes two senior executives from Sony Pictures, Jamie Erlicht and Zack Van Amburg, who have their record series like Breaking Bad and Better call Saul. "It will be an honor to be part of the Apple team, and we want to bring to the video what Apple has done successfully in its other services: unparalleled quality," said Erlicht when he arrived in 2017. [19659002] In February 2018, Apple added Gaumont Television's director, Carol Trussell, Hannibal), as production manager. Dana Tuinier (New Girl, Glee) of The Paramount Network will also be part of the producers' grid. She will be the executive of comedy. Despite the overcrowded clan, Eddy Cue said his goal is to produce a small number of quality programs instead of focusing on quantity.
Programming is also a problem, and Tim Cook, CEO of the company, has already established the first boundaries of the new service. Quoted in an article in The Wall Street Journal, Cook vetoed the production of Vital Sign, a semi-graphic drama about hip-hop Dr. Dre, that included the use of cocaine, orgies and weapons. Apple wants high-quality programs with big names and great appeal, but does not want free bad, blasphemy or violence, the paper said.
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