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Coca-Cola and Fanta cans are more expensive, car prices are rising and even post-its are more expensive: American companies have begun to pbad the costs of commercial war to consumers launched by Donald Trump .
A large number of United States companies were prepared for a price increase, following the release of the second quarter results of the year. They intend to protect their margins in the face of escalating prices of steel and aluminum, which has increased product manufacturing costs.
"Clearly, it is inconvenient for us, it is disturbing for our customers". Quincey, executive director of Coca-Cola, who raised his prices earlier this month, after the entry into force of the new 25% and 10% duties on steel and aluminum imports , imposed by President Trump.
Price Increases
Rates "are one of the reasons that prompted us in the middle of the year to announce a price increase," defended the executive.
These tariffs, followed by retaliation by China European Union Canada and Mexico affect the activity of bottling (plastic, resin) and transportation
"In the short term, there will be an impact for consumers", advir Deborah Thomas, Financial Director of Hasbro
Hasbro, specializing in table games (Scrabble, Trivial Pursuit) discusses with his suppliers and distributors A price increase that could occur during the crucial Christmas holiday period.
In March, the Secretary of Commerce, Wilbur Ross, was badured that consumers would not be informed of the coming into force of the tax on aluminum.
Deficit
The new tariffs affect businesses in two ways. On the one hand, the costs of raw materials and imported materials are increasing. And on the other hand, they increase the costs for their customers in the export markets.
Customs duties come at a time when US firms are facing a strong dollar that is hampering their exports and falling emerging market currencies (Brazilian real, Argentine peso, etc.), which reduces benefits in these areas.
Major automakers in Detroit (General Motors, Ford, Fiat Chrysler) revised their forecasts down Tuesday in 2018, citing the new rates, in the worst part of its actions since the bankruptcy of GM and Fiat Chrysler in 2009.
GM has calculated the bill for rising prices for aluminum and steel – which account for more than half of the components of a car – in more than one year. a billion dollars in 2018. "We will recover this deficit by raising prices," said Chuck Stevens, chief financial officer, explaining that it's one of the few that the automaker needs to remain "competitive" .
Since the month of August, consumers who want to buy a Chevrolet Silverado or a Sierra GMC should review their budget because these cars will increase.
US protectionist measures and retaliation for some United States .
Aware of the danger of the upcoming midterm elections, the Donald Trump government has just announced a $ 12 billion emergency plan to help farmers affected by Chinese retaliation.
Whiskey, bourbon producers, maker of Harley-Davidson punitive tax-driven motorcycles of European Union – also reported their difficulties.
The trade war could reduce by 15% the According to a study of Goldman Sachs, the advantages of 500 of the largest American companies
AFP
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