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Instagram stories (Instagram Stories) show no signs of slowing down.
The company, owned by Facebook, announced Thursday that more than 400 million people use this popular tool daily, against 250 million. One year ago.
This is twice as popular as Snapchat, which has registered 191 million active users in the last quarter, according to the latest earnings report from the parent company, Snap. 19659002] When Instagram launched the stories in 2016, many saw it as a Snapchat clone. In addition to sharing photos and videos that disappear after 24 hours, Stories allows users to add Snapchat-like filters that add things like crowns and bunny ears to messages. It was not long before the benefit of Snapchat on Facebook disappeared. In eight months, Instagram Stories has exceeded the daily number of active Snapchat users.
Instagram continues to add features, such as the ability to put GIFs and mention friends in messages. Not to be outdone, Snapchat also added these features
On average, Instagram has one billion active users per month.
The platform has provided a positive point for Facebook in The controversy surrounding the Cambridge Analytica scandal has raised questions about how it manages the privacy of users. The UK-based political data company has collected personal data from tens of millions of people, which has led to widespread condemnation and demanded greater monitoring of Facebook.
If Instagram was your own business, it was worth more than $ 100,000. Millions of dollars, according to data estimates released by Bloomberg Intelligence this week. Facebook bought the app for 1,000 million in 2012.
Instagram announced another feature Thursday: the ability to add music to photos or videos on Instagram Stories. Just touch the label button, choose the music option and search for a song. Here! A soundtrack.
This addition comes 10 days after Instagram revealed IGTV, a long-standing vertical video center. Anyone can post on IGTV, but they are limited to 10-minute videos. Users with 10,000 or more subscribers can share videos for up to one hour. Analysts have compared it to YouTube, Google's video platform
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