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Cristiano Ronaldo earned US $ 400,000 for Instagram, according to various media reports. Although the Portuguese player is one of the highest paid of the photography platform, there are many less famous characters who also earn large sums through their publications.
Models, singers, artists, travelers. The so-called "influencers" are often badociated with brands that promote through their social networks, despite the fact that most of these media prohibit organic promotion. For example, Twitter in its policy states: "Tweets that are promoted through Twitter Advertising Services are marked as" Promoted "." In fact, users can report such publications stating that they are spam.
But influencers could face a more real threat in Spain. The Vozpopuli media reveals that the Law of Services of the Society of Information and Electronic Commerce (LSSI) is based on the principle of the General Law of Audiovisual Communication 7/2010 which states that one of the rights of the viewer is to know the type of content consumed, it means that advertising must be obvious or announced, the violation of this rule may a fine of up to 30,000 euros.
Whatever it is, it is difficult to monitor for several times advertising can be confused – or makeup – as criticism, suggestion, opinion, etc.
In Chile, the Advertising Guide of the National Consumer Service (Sernac) states that "advertising should be easily identifiable as such, clearly distinguishable from press information or program format. a certain degree of covert publicity. "However, Law 19 496 on the protection of consumer rights does not say anything directly about hidden or hidden advertising.
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