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"He did not have time to take the first sales and we leave for the seconds.We already do not know what to do to attract attention ". The President of the Spanish Confederation of Commerce (CCE), Manuel García-Izquierdo, has appreciated the rush of the textile giants to give way under a windfall. Shop windows already offer clothes at 50%, 60% or 70%, with discounts more typical of the month of August than at the beginning of July.
Black Friday was the prelude to what would follow. First Inditex and El Corte Inglés with their anticipated sales, although they were traditionally among the few who waited until the end. Now, they are Mango, Sfera or almost all brands of Tendam (former Cortefiel group), who have already resorted to seconds discounts even before the "official" start of the first (Sunday, July 1).
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However , almost no one follows the letter of the letter the guidelines in effect before the liberalization of the discounts in 2012. It was normal to start on July 1 with discounts not exceeding 30% and to give 10- 15 days margin before suspending the second poster discounts (with promotions between 30% and 50%), says Marcos Álvarez, consultant for retailers. At the end of July came the third sales, followed by the last auction and last prices at the end of August, with promotions of 60% and more.
Mango did not want to wait so long. He was one of the few to give up the advancement of discounts, but was one of the first to take a second sale with promotions of up to 50%. Fashion titans are constantly on the hunt for a coup d'etat to entice customers with bargains, an aggressive strategy that, in the eyes of the sources consulted by this newspaper, does does not materialize altogether
"The attractiveness of sales is falling apart. Eternal offers are good for no one, they confuse consumers and they confuse small traders "insists the president of the CEC. SMEs are required to keep pace with the big ones, even if it involves a sacrifice of margins that not everyone can afford. The Spanish Confederation of Commerce has requested a meeting with the new Minister of Industry, Trade and Tourism, Reyes Maroto to try to recover an "official" discount schedule.
Springfield or Cortefiel – belonging to Tendam – provide discounts of up to 70% in shop windows, at the level of H & M or Inside. The former Cortefiel group was one of the earliest with Sfera, the fashion brand of El Corte Inglés. Inditex (Zara, Bershka, Stradivarius Oysho, Pull & Bear …) or Pimkie for the moment, takes it more calmly, with reductions not exceeding 50%.
El Corte Inglés (ECI) stores have been following promotions for months (Live your SummerTime, Festival of Discounts, Day without VAT, Exclusivonline …) to resurrect sales in a complicated context. According to data from Acotex, the textile sector is facing a cumulative decline of 1945 by 4.40% in the middle of the Amazonian offensive. Many textile groups started "virtual" sales in the early hours of Thursday to Friday to boost the "online" channel, a ride that they had already used last year.
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how sales behaved during the first weekend of sales, says the president of Acotex. Eduardo Zamácola openly criticizes the Black Friday of the summer or the second anticipated cuts, because he considers that "it is a joke, it does not make sense, it is the result of A terrible planning and it gives a bad image in front of the consumers ".
The eternal extension of Spain's party against Russia has spoiled the first Sunday of the opening-day rebates in all the autonomous communities with the exception of the Basque Country-, indicate the merchands. "It was not a good weekend, the takeoff was modest we did not attend any campanazo," concludes García-Izquierdo without losing hope for the next few months.
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