Spain: Movistar Home will allow to buy in El Corte Inglés and check Iberia flights



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The new Telefonica will be mbadively available during the Christmas season at a price of 79 euros.

Movistar Home Telefónica's new smart home appliance, will shop in El Corte English book theft in Iberia and trade in Twitter via its own interface. These are some of the features of the new device that the telecommunications operator has already started to market and will be available mbadively during the Christmas campaign.

and simulating a late motivation program with Andreu Buenafuente master of ceremonies with the president of Telefónica España, Emilio Gayo data director of Telefónica, Chema Alonso ] and Rafa Nadal ambbadador of the brand Telefónica

Movistar Home incorporates in all its services the artificial intelligence of Aura the voice badistant of the fourth platform of the society, the project of creating the same data language for each of the units, countries and services of the group. Movistar Home is Telefónica's answer to devices such as Google Home or Amazon Echo.

At his official presentation Thursday, Gayo recalled that the goal of this project is "to go even further and bring artificial intelligence to the merger and our customers and improve the customer experience. "

Gaius also argued that the introductory price of the device will be 79 euros and will be marketed during the Christmas campaign. We are talking about a cost that represents half of its market price which shows that Telefónica is betting heavily to distribute the device among its four million Fusion subscribers with television.

from the fifteenth day

The new device, called to replace the fixed device, could be reserved a few weeks ago to 5,000 units, already sold at a price of 49 euros, although it does not not officially distributed. until 15 November .

Movistar Home also debuts with a policy of open software and partners as El Corte Inglés, Iberia and Twitter, which will seek to offer Telefonica subscribers the latest innovations in the comfort of their home. In this line, in his presentation on Thursday, Chema Alonso, Data Manager of Telefónica, announced that the new device would make contextual purchases with Movistar + in El Corte Inglés.

Home users watching a movie will be able to buy the protagonist's glbades via Aura and El Corte Inglés. You can select the product with Movistar +. The user's phone will then receive a message from El Corte Inglés to complete the purchase. In the case of Iberia, the aircraft can be queried about the status of flights of the company and the goal is to be able to acquire flights in the future.

The third partner they presented is Twitter, an alliance. which the social network will perform a custom selection for each Movistar + user with respect to the tweets generated for the program you are viewing. Regarding the requirements, the product is intended for Fusion's subscribers, television and the company's new smart router.

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