That's what you should know

Last week, a statement sent by Netflix announced the launch of a new subscription plan called Ultra that aims to provide content to subscribers in 4K HDR definition to enhance consumer experience training.

At that time, it was indicated that the new option was being tested in the European market; However, now this new option for users has arrived in Mexico with the intention of conquering the most advanced audience in entertainment technology.

As is already known, the version known as Ultra will offer subscribers of the platform via 4K HDR content broadcast content to enhance the consumer experience.

With the addition of this version, the Premium Package loses the HDR technology so that the Mexicans who contracted this park They will only be with the definition Ultra HD

As for prices, in the same way as in other markets where they are already available, Ultra will be the most expensive version of Netflix at the price of 239 pesos which is a price 40 pesos more expensive than the Premium package located at 199 pesos.

It is important to mention that the new proposal of the The company located in Los Gatos, California, is still in test phase, so that the arrival of the same thing on the Mexican market is intended to allow subscribers to decide if the profit is sufficient to pay more, even when the content HDR

With this in mind, it is important to mention that all countries with Netflix available, s & # 39; raises to more than 140 million hours (movies and series) per day. In addition, in over 190 countries where Netflix is ​​present, 125 million users accumulate. Thanks to these figures, the company records revenues greater than 8 thousand 830 million dollars. 19659002 Mexico is one of the major markets for platform growth Until 2017, it was estimated that 72 percent of Internet users in Mexico had a Netflix account, which meant that the country was the market with the most participation for the # 39; company.

However, in the face of increasing competition and the speed with which the market can evolve, to badume that this field is not valid would be a mistake, especially when several studies found "flaws" in the plan. Business and streaming content production platform

The new bet could be a good move to maintain relevance; What remains to be seen is the willingness of users to pay more for a profit that is not yet fully tangible.