The Burger King accused Kanye West of having said that McDonald's was his favorite restaurant

The value of the Burger King brand has reached six billion $ 500 million worldwide until now in 2018, according to Statista forecasts.

Revenues from According to forecasts by the company itself and Restaurant Brands International, Burger King has grown from $ 2.5 billion in 2009 to $ 220 billion in 2017.

At the. Conversely, the number of restaurants increased by 15,000 in 2016 compared to 16,000 in 2017, according to the figures of the company itself and Restaurant Brands International.

Burger King followed Kanye West, after the singer had badured on Twitter that his favorite fast food brand was McDonald's

The community leader of the chain reacted quickly and regretted West's comment, which has added more than 25,000 megusta for the brand and more than 245,000 megusta for West.

The fast food market that innovates and at the same time as what they do in their restaurants, brands face challenges in the communication they make to the market, especially in social networks, where creativity is a winning line for brands that they manage to connect with the consumer and those who do not seem to understand their role.

Such is the role of these resources, that Burger King or brands like Wendy's have formed creative teams in the administration of social networks, as they are treated brands that have more than 16,000 stores worldwide with sales exceeding $ 220 million.

McDonald's is my favorite restaurant

– ye (@kanyewest) Nov. 4, 2018

Explains a lot https://t.co/CalmlcD3eu

– Burger King UK ( @BurgerKingUK) 5 November 2018

Eyes still closed I suppose https://t.co/Z8pzojmDgb[19659007] – Burger King (@BurgerKing) 4 November 2018