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A BuzzFeed survey explains the source of the false news type information, giving the name and name to one of its generators: Carlos Merlo.
The website survey identified Melo as the "king of false news", being responsible, as he explains, for generating information of this type within his agency , Victory Lab.
The format of Victory Lab is explained by BuzzFeed in relation to the tasks performed by Cambridge Analytica and which has been replicated by a number of marketing agencies.
Carlos Merlo has created a trend topic to "demonstrate his power"
– BuzzFeed News Mexico (@BuzzFeedNewsMex) June 29, 2018
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