"The luxury sector is very selective and does not understand the crisis"

Sells more than 500 thousand frames a year and during the first twelve months of billing exceeded the $ 4 million mark despite the economic context of the countries of the region, Tangerine Group is still engaged in America Latin. "We are investing in Argentina and soon we will land at Vila Olímpia, one of the most exclusive areas of San Pablo," says Rodrigo Alday CEO of the Mexican distributor.

With the installation of the new point of sale, the company will expand its coverage in Brazil. "When we inaugurate this place, we can say that we are present in the most important cities of Latin America," says the businessman

. The luxury glbades sold by Tangerine Group cost an average of $ 700. They include jewelry pieces and can be worth over $ 20,000, "says the executive.

Before founding the distributor and embracing the world of entrepreneurs, Alday was director of Latin America for Luxottica, the region's largest eyewear producer. "They own RayBan and they have opened the doors of the optical world, but they operate like a multinational, and I have been working there for 15 years, until I decide to follow my own. way to leave the comfort zone, "he says.

The next step of the company will be to represent local design in the Asian and European markets." Miami has become the capital of consumerism. the region. We know that many local economies are trying to stabilize, but we are betting on them because the luxury sector is very selective and does not understand the crisis. As a company, we would like to show Latin American talent and mentor young entrepreneurs. Today, to conquer the local market, the key is to generate networking, synergy and social innovation, "says Alday

Tangerine Group distributes brands such as Alexander McQueen. Cartier, Dior, Fendi, Guess, Gucci, Linda Farrow, MontBlanc and Tom Ford, among others, have subsidiaries in seven countries: Argentina, Chile, Colombia, Paraguay, Peru, Mexico and the United States. "The Latin American public is very demanding and this requirement positions it: we are no longer the last to receive the trends.Although the tastes differ slightly according to the country, we can say that customers in the region are cosmopolitan and seek quality In Argentina, for example, they have more European influence than in other Central American countries, but the common denominator is that they are all looking for a luxury experience, "says the CEO of the company.

To select the products by season, the team The Tangerine Group travels continuously to cities like Milan, New York, Los Angeles and Japan. "There, we see what is the trend . Now, for example, the glbades come a lot, small, round or diamond, "says the CEO of the company.

Production : ObvioMedia

Photos : Enrique Tubio.

Acknowledgments: Fendi ChateauSurfside U605 by Artefacto.FinishMyCondo.