The options offered by streaming platforms in Colombia and around the world

Content offerings on the Web are not characterized not only because of its variety of services, but also because of its scope in relation to the availability of suppliers. This is the case of streaming platforms that offer online movies or series. While some are limited to an exclusive operation on the Internet, others are badociated with cable television, providing more comprehensive services, which are showcased in the country in companies such as TigoUne, Claro and Movistar.

company, its flagship service is that of Tigo One TV. The three options granted are the Triple Play One Elite package, which, in addition to the HBO Max portfolio, includes 73 HD channels, 135 SD channels and 50 audio channels at a price of $ 346,798. In addition, the Triple Play One Plus DVR package, which manages 66 HD channels, 125 SD channels and 50 audio channels, reaches $ 209,606 with the option of 50 megabytes and $ 178,708 with the 20 megabytes.

Both Claro and Movistar divide their streaming platform offerings between their TV platform customers, postpaid broadband and mobile offerings, and users who would only use this type of service .

In the case of Movistar, its Movistar Play platform manages three options: Movistar Play Lite, included in postpaid and fixed broadband mobile phone offerings at no additional cost; Movistar Play App, which costs $ 29,900 for Movistar customers and $ 35,900 for non-customers; while Movistar Play is included in the complete home and television package duo or person.

In the case of Claro, Claro TV's customers already have the Claro Video streaming platform in their wallet at no additional cost, but non-customers must pay $ 13,900.

For the former director of the Communications Regulatory Commission (CRC), Pablo Márquez, "the dynamics of competition between video platforms is strong and not only concerns private operators, but the international markets have also competed in the Colombian market. "

One factor that adds value to the Claro, TigoUne and Movistar platforms is that they include in their services some of the most important international platforms in the world. country. world Claro Video users can enjoy premium platforms such as Crackle, owned by Sony, FOX, HBO and Noggin. For its part, TigoUne includes the aforementioned HBOMax and Movistar manages the ability to access Netflix content via its application, if the user is already subscribed.

The key is in the content

. The main gamble of streaming platforms has been to create their own content to attract more users. Netflix is ​​distinguished by its films and its own series, its biggest and best-known bet since the launch of "House of Cards"; HBO, with "Game of Thrones" as a flagship product, as well as cases that have recently gained visibility with acclaimed series and critics such as Amazon Prime Video, which features "Mozart in the Jungle"; and Hulu, with "The Handmaid's Tale", to name a few examples.

Within international platforms, Netflix is ​​worth $ 10.69 per month at the highest rate and offers all of its facilities. Fox follows with 10.47 USD, Hulu with 9,18 USD, HBO GO with 7,84 USD, Crackle with 3,66 USD and Amazon Prime Video with 2,99 USD.

The professor of digital media at the University of La Sabana, Leonardo Gomez, stressed that "if the content of a platform is well positioned in the public, it is possible to charge higher fees, because it's the factor that makes them more valuable, especially if they've been in this logic for a long time, like Netflix. "

For its part, YouTube Premium is a platform that is not yet fully positioned but making its way in this area. It was born in 2015 and allows users to watch videos on YouTube without advertising on the site and its mobile applications. It currently manages costs of 13.77 US dollars.

In front of this player, Márquez added that "he has become an important platform both for his private content offering and for users in general".

Gómez in turn. He explained that his one-time need to offer more entertainment than the competition was to produce more hours of video in his wallet.