This Hublot watch can only be purchased with bitcoins

The Hublot property of owned by LVMH exhibited a limited edition item that can be purchased exclusively through bitcoins 10 years after creation of digital currency.

The watch, which is part of Hublot's Big Bang line costs around $ 25,000, said CEO, Ricardo Guadalupe, at an event in Hong Kong. It is the first luxury brand in the world to offer a product that can only be acquired through virtual currency.

The aim of the Swiss watch industry is to sell online and advertise on social media to attract younger consumers. The Hublot Measurement is another example of LVMH brands that seek to explore new ways to attract customers, after TAG Heuer ventured into the world of high technology with its smartwatch. $ 500,000.

"We can do something different," Guadalupe told Bloomberg News, adding that Hublot had been able to attract new customers. "We will offer the opportunity to buy all our clocks with crypto-currencies by the end of next year, having proposed a second exclusive series."

Hublot will partner with OSL, Hong Kong's digital badet broker, who will conduct background checks and anti-money laundering as well as payment services. Orders have already exceeded the limited supply of 210 units, said OSL Executive Director Wayne Trench.

Customers whose applications have been accepted will receive a purchase agreement on a predetermined Bitcoin exercise date and deliveries will be made from January.