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The company has signed an agreement with Google regarding what appears to be the first step towards next-generation television in the country.
How would you like a personalized advertisement on your television? Apparently, this will soon be a reality in Mexico, with Totalplay having announced the conclusion of an agreement with Google regarding a project involving precisely segmented advertising ( via Expansión).
It is mentioned that Totalplay will be the first company in the world to incorporate personalized advertising with Google Ad Manager technology . The tests have already begun and by March 2019 they will be available to everyone. the customers of the company.
The Google Ad Manager tool will replace commercial ads by 20 or 30 seconds corresponding to the interests of Totalplay users, which will be defined according to their consumption habits, their method of payment, etc. location and other elements.
Of course, the service will not incur any additional cost for the user and will be installed via a software update.
Eduardo Kuri, live General of Totalplay commented: " Google announces that we are now able to replace a linear commercial advertisement – in a football game for example – with a customized one for you. A technology called Google Ad Manager, which allows us to anonymously insert dynamic TV commercials based on the TV consumption habits of each household, so that the content of the advertisement is of interest to you. "
Kuri did not disclose the amount of the agreement, but pointed out that it represented an opportunity to improve the experience of Totalplay users. In fact, it is expected that out of the 1.2 million customers in the company in March, 700,000 have already announced their interest in instead of traditional ads that will continue to be broadcast on open television.
What do you think of this plan, which no doubt resembles the first step towards next-generation television in Mexico?
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