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Twitter launched a tool that will allow users to identify the propaganda of political campaigns and find out who paid for it, following a threat from the United States to create regulations in the absence of political spending in social networks .
The microblogging site launched the "Transparency Center for Advertising". to allow any user to see advertisements uploaded on the social network, with more transparency on advertising during federal election campaigns. Country.
The presentation of the tool comes after Twitter recently launched its advertising policy during election campaigns and following a similar move by Facebook, which initiated last month a Political opinion in the United States
The social network of Mark Zuckerberg mentioned that it will go even further, allowing users to see lists of all active advertising campaigns, indicating whether the Advertiser is of political origin or not. Users can also view the history of name changes from a Facebook page.
The new tools should help people detect irregular uses in the social network, he added.
The new Twitter Center gives users access to details such as the goals of political advertisers in accordance with demographics, in addition to billing information advertising and other expenses.
"We make it clearer than ever that publishes content during US federal political campaigns on Twitter," the company reported on a blog.
Google also made public its intention to launch a similar transparency center for political advertising in its services this summer, but did not give details this week.
The Transparency Center will include all Twitter advertisers globally, but at this stage will only display advertisements for US federal election campaigns that fall under their new regulations.
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