What is digital social innovation? | Trade | Economy | Peru

Digital innovation is transforming Latin America. Various technological initiatives have already reached 64 million people, or 11% of the population of the region.

Digital innovation initiatives are economic models that focus on innovation that modify a specific ecosystem. Its scalable system also allows governments to adapt and improve the regulatory frameworks that support this type of solution.

LATIN AMERICA
According to a study of ESADE Business & Law School ] about 40% of the Latin American population still does not have access to Internet and therefore without access to this type of proposal.

In this way, it is necessary that for this type of business to succeed, rely on the participation of the state.

In Latin America there are several types of social innovations: small, medium and even large that have managed to internationalize it. Indeed, according to the ESSADE study, 5% of social innovations on the continent are "startups", 67% are consolidated initiatives and 28% are international initiatives. In addition, out of the total number of social innovations, 85% are for-profit, versus only 15%.

It is also striking that many initiatives in countries like Brazil and Mexico are already operating in Africa, that disapproves of the ability to mimic what is already working in other countries and the world. to apply, with certain modifications, to a different reality.

PERU
The lack of infrastructure is one of the biggest challenges we face in the years to come.

In fact, our country is outside the top 100 most digitized states in the world – we are in position 106 -, behind other countries in the region such as Chile (39), Colombia In addition , the report of ESADE shows that while education, health and economic growth are the areas most addressed by digital social innovation initiatives, they are still in the minority the proyectos designed to address gender equality or climate action in Latin America

WHAT'S LOST
In Peru, beyond the infrastructure gap, it is necessary to continue working on the regulatory framework of each industry

"It is difficult [trabajar en ello] when in the state there is a budget cut, like that seen a few weeks ago, and of Congress they dictate laws that prohibit communicate to the state some of its progress, "says Rosa El Vira Figueroa of Communication and External Affairs of Osinergmin who at the presentation of the ESSADE study in the Pacific Business School took the opportunity to recall the creation of "Facilito", whose easy language has allowed more and more people to know the price of fuel at petrol stations in the country.

DIGITAL SOCIAL INNOVATION IN LATIN AMERICA

1. Innovafunding . Peruvian platform that connects micro-businesses and investors through negotiated invoices.
2. Venlo. Peruvian "Marketplace" that resells plane tickets for the occasion. It also handles flight cancellations and delays.
3. Extensio . Platform dedicated to the agricultural sector in Mexico. It is used to give farmers information on crop trends and prices, as the tool provides personalized information to people to make the field more profitable.
4. MGOV . Brazilian platform used to measure the impact of public policies on society, such as financial education or food.
5. FOREST + . Tool used in Guatemala to map and progressively monitor forest degradation. In this way, it is possible to alert public entities about deforestation.