What is Lavín doing ?: The political and communicative "like" of social housing in Las Condes



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From a beach to a snowy space when he was mayor of Santiago, going through panic buttons, bombarding clouds to rain, surveillance drones and cookbook to cook with less than 2 thousand pesos when he was Minister of Social Development in the first government of Sebastián Piñera, Joaquín Lavín's ideas never went unnoticed and in general, caused more ridicule than approval and even, there is an account Twitter called "Ideas of Lavín" which is devoted to parody.

But since he's resumed in 2016 the mayor of the common enclave of the right electorate, he has shown a different tone, in which he looks more like this "Balearic aliancista" of 2007, as it is defined, then provoking the irritation of its partners of the party and the coalition. He was already last year in an explicit and public speech with the Mayor of Recoleta, Daniel Jadue (PC), when he met him to know the project and implement the same concept of popular pharmacies to Las Condes and now he is ready to build a social housing building in the middle of the Rotunda of Athens.

The UDI counsel defends the project firmly, despite the fact that a very busy part of his own electorate came out to protest against the streets against the initiative, but also received support In the public opinion, it was almost forgotten that the former presidential trade unionist came from the most conservative and reactionary sector of the political spectrum.

For the academic and political scientist of the University of Talca, Mauricio Morales, Mayor Lavin he is the one who has best achieved the goal of political right to reach the popular sectors and the " inclusive tour "is an additional proof. "The right has always had problems reaching the popular segments.At least in the stage that goes from '32 to '73, then, under the Pinochet regime and under the Jaime Guzmán's guild, the right began to cultivate social bases in the most popular segments, being Pablo Longueira, one of the main leaders of the "population" team that had the guild C & # 39; is the moment, but it's only in 1999 that he produced the character of Lavín, "recalls Morales

. Indeed, one wonders if the presidential candidate to two times does not think about the third loser.Or because he showed that he could be liked and in agreement with the mayors of the opposition, that he could become the first governor – Governor as it will be called-democratically elected in the elections scheduled for 2020. [19659002] In this regard, Morales explained that "Lavín does not think about the elect regional governors in 2020, but in the presidential election of 2021. He will have to make several decisions. The first sign is to get re-elected or not by the municipality of Las Condes. Most likely not. The question then is, what are you looking for? If we look at the latest polls, he observes that he ranks first among the best rated politicians. This capital can not be invested in a regional governor election. I have the impression that Lavín becomes the main presidential letter of the Chile Pact. Therefore, these efforts to give the signal of a more inclusive Chile are not to talk to the voters of their municipality or those of the metropolitan area. Your target audience is the national voter, I think you are seriously considering being a presidential candidate of the UDI in the upcoming elections. "

In Chile, most of us say that they politically consider the real estate project promoted by Lavìn, the forms and funds deployed, full of press and media notoriety, have fired depths of their coalition peers difficult issues that, of course, those who have avoided making them public for the moment.What we like or not, it's a figure that today leads the rankings both in popularity and approval and which, on the right, is an exception, as they recognize it.

Of a sector of the UDI, n 39; Do not hesitate to get on the cart that Lavín is drolling right now, pointing out that "he's just representing the UDI", something that not everyone really believes inside the gremialista shop. In the match, they added that it is not time to become nervous or optimistic, that the best thing is "d" was tending that flow "because it is far from any future election.

Morales emphasized the importance that Lavin continues to lead the elections. The popularity and good evaluation lists, as the element that will be crucial in the decision you make towards the future. "If you keep the top places in the rankings, your nomination will be natural, what Lavin does not want, is to deal with a primary or more tortuous application process, which will occur when it is presented. to a regional governor where very few go to challenge the quota, but if he is constituted in the most important figure of his pact, I have no doubt that he will give up the race for regional governor and he will lean for the race to the President of the Republic, "he added. ] Foreign clothing?

Where the nose wrinkles with this irruption Lavín is in RN, where also as party there is a visible presidential aspiration, currently supported by at least three figures of the store: Senator Manuel José Ossandòn, his Andrés pair Allamand, who is joined by the senator who won the first national majority in the last elections, Francisco Chahuán In the National Renewal some do not hesitate to take the record Lavín afloat, explaining that this chapter of social housing is typical of his style, "a star of communications" and are clear that "the presidential seed will always have."

RN housing experts imply that "here are playing with ignorance." Parliamentarians and experts in the field said that the public is led to believe that the project is considering the arrival of vulnerable people "and this is not the case," they said. "If they have a credit and a payment capacity of 150 thousand pesos a month, we are talking about the emerging middle clbad," added a community source.

As a letter to reach the new regional government, a representative of RN in Congress He badured that Lavín, without a doubt, has the profile for the post. He also pointed out that Lavin today represents this social unionism more lost with time.

Evópoli, the other official partner, there are objections to the actions of the mayor. The reading that they do is that "it's a false inclusion, it's the middle clbad people" and that the communication tip of the mayor of Las Condes makes the idea that we see "old Lavín" become reality. In Evópoli, they badured that for the moment, they do not see more figures in the UDI than the mayor and that the profile that he has adopted "is good for the sector and for the country, as far as it is not populism ".

Regarding the candidate Lavín, either as governor or presidential, emphasized the political talent that brought out the mayor. "He is a pragmatist, he is Opus Dei and he hung the LGBT flag in his municipality," they remember to Evópoli and do not hesitate to point out that "if this area is firm, add popular sectors with measures like this ". Kathy Barriga Mayor of Maipú) in the western sector, there are real possibilities. "

Fireworks

But if among its political partners the mixture is that of approval and suspicion, this feeling is magnified in the opposition.The President of the Chilean Association of Municipalities and mayor of the PS independence, Gonzalo Durán, said that "to be fair, from the political point of view, efforts have been made to generate policies of social integration. The Minister of Housing himself acknowledges that the policy of social integration in housing began under the government of President Bachelet. Where explicitly says the year 2015 with the DS 116 is a project, such as that proposed by Lavín, which combines what is called housing for the emerging middle clbad with social housing. The main difference is that, in one case, there is no debt and in the other, a complementary contribution via mortgage credit. What Lavín proposes is more or less the same, the difference is in the irruption of the debate about the resistance that it generates in certain areas of Las Condes. "

The Socialist mayor valued the idea of ​​his by UDI, but he recalled that Lavín has a tradition of proposing initiatives of high public visibility and that he actually understands that this could have an electoral impact. "However, baduming that this is the case, the initiative itself must be appreciated and it would be unfair not to do so, but we must take the right table in the sense of whether this is going to be a mirage or whether we are ready to argue. context of public policy and that relates to the regular property speculation, with quotas as we have raised, a social integration of 5% in all real estate projects, increase the contribution of the richest communes to the common fund municipal and establish a gloss that indicates that this contribution can be used in the purchase of land, "condemned Duran.

Jadue -the leader of" disruptive "measures such as pharmacy, optics and popular real estate – dodge most of the political discussion about future candidates, calls them "chimuchina", but also warned against the artifice of the measure in Las Condes " It must be said that it is a very valuable project, which, I hope, will be reproduced several times, because otherwise, it can be a swallow who do not do summer. However, it should be noted that part of the right comes back, in terms of promoting for 40 years the construction of a segmented and segregated city, giving the market the attribution to organize the location of social housing in the city "He added that" today, it is the state that locates social housing on the basis of a decision of the public authority and this seems to me very relevant to emphasize. I would not want to get into the debate to find out if they own flags from the left, I think they've just realized that they've been mistaken for a long time. "

The communist mayor believes that Lavin has a lot of political work to do." In the same area of ​​Lavin, there are leaders who said that it was populism or that it was absolutely contrary to the ideas of the sector, but I think it makes sense that new leaders are proposing different things. it is that it is not reproduced more systematically, by a political sector that historically has not been with this position, "he concluded.


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