Who are the celebrities who see a big company in tequila?

By estrategiaynegocion.net

Many celebrities have decided to invest in the tequila industry in recent years. Leaving aside performance and music, this liquor has conquered the stars.

Several companies have invested capital in this industry since abroad and even Hollywood celebrities have opened their tequila business exported from Mexico to position themselves at the global level.

One of the newest in the industry is Dwayne Johnson, La Roca, with its tequila Maná; E-40 also did his thing with E-Quarantine, Holy Mezquila is from Adam Levine; Thunder Struck is from AC / DC; Sauza 901 is the tequila brand of Justin Timberlake; while La Cofradita is by Carlos Santana.

Due to its easy culture, economy and popularity, tequila is exclusive to Jalisco and has the protection of Mexican law "Appellation d'origine", which states that tequila only It can be produced in 181 municipalities States of Jalisco, Guanajuato, Michoacán, Guanajuato and Tamaulipas

However, this statement does not prevent Mexican beverages from being bottled by strangers. The United States is one of 22 countries that can label tequila outside of Mexico.

The modern tequila has its roots in a fermented agave mix made by the Aztecs to become what is today the distilled beverage made from a luscious desert called Weber's "blue plant" agave. This historic elixir was made for the first time by Casa Cuervo.

Every July 24 is celebrated the day of tequila, they do not know why, but it's a day to enjoy this tequila which, in addition to being considered strong, is a product that roots Mexican nationalism.

With information from www.viveusa.mx