[ad_1]
August arrives and many children are happy, they know that it is close to the day of the children and they will be celebrated by the family. At the same time, the business also engages its advertising strategies to take advantage of the increased sales, however, these are not always the most correct ones.
It arrived in Argentina and the leading company is Carrefour, whose advertising postcards, displayed in their stores, did not leave the public indifferent in social networks, some even called them "badist".
"Childhood Day at Carrefour.With" C & # 39; s Campeón (next to the image of a child) and with & # 39; C & # 39; C & # 39; "de Cocinera (accompanied by the image of a girl)" was what was read in one of the commercials.
The specific complaint was made by Argentine television presenter Jorge Rial, who said: "The people of Carrefour are slow, boys are champions and girls are cooking."
People of @carrefourarg delay. For them, boys are champions and girls are cooks. pic.twitter.com/iqT1ccyMQW
– JORGE RIAL (@rialjorge) July 31, 2018
Another user has posted other messages that have indicated similar messages: "Child's Day at Carrefour." With "C-Builder" (with the image of a child) and with "Coqueta" (at side of the image of a girl). "
Faced with this situation, the channel had to apologize for this campaign in social networks, indicating that their content did not match their reflection on the diversity of gender roles.
"We apologize for the campaign that is taking place in some of our branches, the same was a mistake and in no way represents what our company thinks and does in terms of diversity. shops. "
Towards more modern campaigns
To discuss this problem BioBioChile contacted the publicist Nbader Avid, creative supervisor in Agency Creativity and Intelligence, who gave his approach to campaigns that develop with children.
"I think there are a lot of stereotypes, which are working on advertising, which stigmatize children. He adds," The brands must understand that it has nothing to do with a movement, but with a respectful question. I think that if we are able to have ideas that respect and see people as equals, we should not have any problems, "he said. .
At the same time, Avid explains that advertising proposals should measure in advance the effects that they will have on their audience, noting that very early many people can be conditioned.
"In the case of Carrefour, this campaign was to have been read by at least 10 people before its publication. They did not take the brunt of how the effects of their campaign can affect a child. "
Finally, the publicist baderted that a more modern initiative should include men and women in equal roles, taking charge. tasks, whether at home or at the workplace.
"In Latin America, we work with the base that can perfectly show a girl in ballet clbades with shoes to play football One activity does not mean that others can not be performed "he concluded.
[ad_2]
Source link
