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The world's largest yogurt maker is badyzing the addition of milk-free varieties to some of its flagship brands, such as Activia and Actimel. He intends to capitalize on the growth of veganism, which has ceased to be a niche diet to become a popular lifestyle option, as much as a mark as fleshy as McDonald's tastes them. soy burgers.
Danone needs new sources of stagnant dairy product sales growth and a renewal of Activia, with a new green packaging, failed to produce a significant change. The purchase of WhiteWave Foods for $ 10,000 million last year allowed the French company to access alternatives, giving brands such as Silk in the United States and Alpro in Europe. "We have not added vegetable origin to have a proposal from one side," said in an interview Francisco Camacho, executive vice president of Dane's Dairy and Vegetable Business .
While the company controls about 17 percent of the world's $ 83-million yogurt market, according to Euromonitor, sales are expected to stop growing in the coming years. Another research firm, Future Markets Insights, badumes that international demand for non-dairy yogurt will increase by 5% per year to US $ 7.4 billion by 2027. Non-dairy yogurt is up 50% year in the United States, Camacho declared
Alpro, Danone's second largest brand in Europe after Activia, is a leader in the European dairy alternatives market with a market share of over 40%. It offers vegan yogurt with soy, almonds and coconut, as well as rice, chestnuts and oats. Alpro has recorded a nearly double-digit percentage growth in sales in recent quarters. In October, the brand launched a vegan ice cream in the UK
The decision to add alternatives to milk is motivated by the growing small number of people who identify as vegans and consume no derived product. animals. In the United Kingdom, more than 500,000 people followed this diet in 2016, according to a study by the Vegan Society, a non-profit organization. The figure was 3 times and ½ more than in 2006. Besides yoghurt, hundreds of products without animal content are trying to satisfy the growing demand, from dried meat to pizzas to cake mixes.
. A proposal in which consumers would like to have a choice between dairy alternatives and plant origin, because that's what they're looking for, "said a spokesman for Danone. The company's dairy and vegetable business generates more than half of sales, while a water division that includes Evian and a specialized nutritional unit that contains the initial brand of Aptamil milk make up the remains 19659008] <! – Download the attached document of this news ->
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