Chipotle adds smoked brisket to the menu instead of carne asada



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Chipotle Mexican Grill has added smoked brisket as a new protein option in its stores in the United States and Canada, and it will only be available for a limited time.

The fast food chain claims its brisket comes from “responsibly raised beef” and is cooked with fire-grilled jalapenos, chipotle peppers and a brisket sauce, according to the restaurant’s press release. The brisket will also be smoked and grilled to provide a smoky and charred flavor.

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“We have created a differentiated smoked bacon recipe that is authentic to our menu and that pairs perfectly with our real ingredients,” said Chris Brandt, chief marketing officer for Chipotle, in a statement.

Today and tomorrow, the more than 24 million Chipotle Rewards members in the US will have exclusive access to Smoked Brisket on the Chipotle app and Chipotle.com. Starting September 23, Smoked Brisket will be available in restaurants across the US and Cana (Mexican Grill Chipotle)

Chipotle Rewards members in the US get early menu item access on Monday, September 21 and Tuesday, September 22, if they order through the Chipotle app or website.

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US and Canadian customers who are not yet enrolled in the company’s loyalty program will have access to the smoked brisket starting Wednesday, September 23.

According to Chipotle, brisket has been “consistently” a “most requested” menu item. The chain’s statement said it took the Chipotle culinary team two years to develop a suitable recipe.

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Chipotle’s smoked brisket can be paired with bowls, burritos, quesadillas, and tacos.

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The brisket also has the highest calorie count of the six protein toppings in the chain, according to nutritional information on the Chipotle website.

A single serving has around 360 calories, while carnitas contain around 210 calories and barbacoa around 170 calories. Chipotle’s steak, chicken, and sofritas are all bound to be around 150 calories each.

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Smoked Breast is the latest limited-time protein option that Chipotle has offered. In 2019 and 2020, the chain temporarily added steak carne asada to its menu.

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