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Claiming its new smoked brisket could be the “hottest drop of the year,” Chipotle Mexican Grill on Monday launched a “menu hack” promotion of a new menu item: Quesabrisket.
As it looks, the Quesabrisket presents the new smoked brisket – that took place last week – in a quesadilla with queso blanco and both a tangy tomatillo-red pepper salsa and the milder tomatillo-green pepper salsa on the side.
Chipotle turned to TikTok recommends that guests mix some of the hottest salsa into the queso, then dip the Quesabrisket first in the spicy queso and then in the green salsa.
The Quesabrisket will be available exclusively on the Chipotle app or website until October 31. The Newport Beach, California-based chain also offers free shipping on digital orders of smoked brisket.
“We had a lot of fun in the Chipotle Cultivate Center’s trial kitchen experimenting with the best dip combinations for the smoked brisket quesadilla,” said Nevielle Panthaky, vice president of food development and menus at Chipotle, in a statement. “Quesabrisket immersed in our new hack, Spicy Queso, is a tasty introduction to our delicious new protein.”
Contact Lisa Jennings at [email protected]
Follow her on Twitter: @livetodineout
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