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The household products company on Wednesday announced a new initiative, called Safer Today, to strengthen infection control and disinfection protocol standards in public spaces.
Clorox is working in partnership with the Cleveland Clinic and the CDC Foundation to get the message across that it is just as important for businesses to focus on cleanliness and safety in a world now obsessed with protecting against contagious diseases.
“We’re focused on best practices as people move back into the world,” Tony Matt, director of business growth, said in an interview with CNN Business.
Matt said Clorox has added significant capacity and can now ship 1.5 million packs of wipes per day, up from 1 million a year ago. The company plans to further increase production to meet the target of 2 million daily packages over the next few months.
Investors fear, however, that demand has peaked. Clorox shares are down 7% this year and are almost 25% below the all-time high reached last year at the worst of the pandemic.
“It’s been a year now, so the idea that people can feel fatigue is natural. We all feel that,” Matt said.
He admitted that people might be less worried about Covd-19 now than they were a few months ago, but companies know they can’t let their guard down – though more Americans are getting vaccinated and some states are eliminating mask warrants.
That’s why Clorox is stepping up its efforts to form new business partnerships to reduce the reliance on average consumers who buy its wipes and bleach in grocery stores.
“This is more of prevention behavior than panic behavior in a post-Covid world to come,” Matt said. “The reality is that if businesses want to make their sites more secure, they need to think even more about creating a secure environment.”
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