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Millions of Colombians, who for not having "credit life" can not access banking services will eventually have the opportunity to be included financially.
Thanks to MOVII, the first application of financial services 100% digital, that will start operating from July 11, should connect users to financial system and give them visibility of the industry
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With MOVII, ] the first company specializing in electronic payments (SEDPE), it is expected that in the early years, five million people will access from their cell to services such as bill payment, online shopping with a card Mastercard prepa gada rechargeable, money transfers, discounts and cell recharges.
From a mobile application, which can be downloaded initially for the platform Android and which can be reloaded in points Moviired, Baloto and chain stores users will be able to create a simplified processing account in which only the number of the cedula and its date are required of shipping to start using all services that will be progressively released over the next six months.
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The arrival of MOVII to Colombia is intended to address the three main challenges of financial inclusion in the country: the high prevalence of cash for payments, the low level of access to Internet shopping or trade electronic (e-commerce) and the lack of access to small amount credits because people do not have a history in the financial system.
With the support of Moviired, Mastercard and IFC, Movii enters the financial services market for persons not included in Colombia from 39, an application on the mobile phone, which has support and support from various technology companies around the world.
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The launch of MOVII will take place next Wednesday, July 11 with the presence of ICT ministers Juan Sebastián Rozo, and Finance and Public Credit, Mauricio Cárdenas, representatives of the IFC, B anco Mundial, businessmen and union leaders
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