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For this version of the Fashion Fair, considered one of the most important in Latin America, is expected to make business for more than $ 180 million, as announced today by the National Institute for Export and La Moda (Inexmoda), organizer of the event .
"For three days we will be the epicenter of fashion, knowledge and business in Latin America, we will have 500 national and international exhibitors and 13,000 buyers, about $ 180 million in expectations. business, "said Inexmoda president Carlos Eduardo Botero.
At the launch event, which sought to evoke the essence of the fair and highlighted the presence of 43 designers and nine brands, Botero pointed out the presence of 1500 international buyers and the inaugural parade, called "Arkitect by Custo", with iconic Spanish designer creations. [19659002] "This is a very interesting gateway.The Arkitect brand chose this year Custo Barcelona to continue to bring international fashion to Colombian consumers."
Among the "good times" that the fair will have with the Colombian designers, highlights the project "Soy", by Diego Guarnizo and María Luisa Ortiz, with "Purificación", a collection with a "strong message" that aims to make respect for women in fashion.
This year Colombiamoda will become the stage to launch the music singer Urban J Balvin as a designer after joining the company Crystal to build the collection "Vibras" with the brand Gef, which will bring to the podium an explosion of colors and an urban party with the creations of "Gente" and "performer" Ginza. "
" We are happy. It's a dream come true. We are building a joint proposal. He was the designer of our entire collection that will show vibrant colors and a very sporty urban trend inspired by the '80s and' 90s, "said Efe Catalina Ochoa, commercial director of Crystal
.. Balvin appointed in 2017 fashion ambbadador by the Council of Fashion Designers of the United States, "naturally flows" design because it is very close to fashion, and noted that in the clothes that created
The singer reggaeton will participate in the parade to close its parade "#JBALVINXGEF" but it should not present a musical show.
By cons, in the 6,000 square meters, the Inexmoda-UPB Knowledge Pavilion will be held again, with an academic program of 20 lectures and eight workshops with topics such as circular economy and digital influence, with speakers from Facebook, Instagram and Pintere [1 9459011] As a novelty, in the green pavilion of the event center Plaza Mayor will debut in the "Origen Colombia" space to promote 100% national products and will also house 25 graphic artists who will offer their creations For the textile printing
For this edition, which will also unveil the collections of Colombian designers Andrés Pajón, Andrea Landa and Camilo Álvarez, the Trends Forum will be divided into four "visionary" proposals for the fall season- winter 18/19 and create moods for participants to stimulate the senses through colors, graphics and textures.
By: EFE
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