Intermoda 69 concludes its last day of podium with the presentation of 9 parades

Night falls in Guadalajara and with it the highlight of the cycle of the Intermoda 69 parades. For the second consecutive time, the organization of the event had the pleasure of leaving the hall Jalisco at Expo Guadalajara to celebrate the closing of the podium program. On this occasion, the closing was in charge of the designer Alexia Ulibarri, who presented his collection "Jardín Secreto" at the Michin Aquarium.

Previously, the day began with the remote conference of Favio Barón, expert in fashion, who shared with the participants the main challenges facing retail stores in Latin America, which significantly alter the learning and growth needs of young people. small shops.

From Argentina, Barón said that issues such as reputation, technology, social networks and omnichannel, among others, are changes that affect and have led many companies in the sector to leave the market. According to the expert, the rest of the traders will continue to demand deep changes and retail stores should be alert to these changes.

Later, Rachel Martínez and Elena Osuna, in their presentation "Luxury Brands and Neurobranding", ensured that one of the most important trends in the field of brands of this type is so-called affordable luxury, where it is the people themselves who impose the trends rather than the rich minorities and who have access to exclusive information

From its participation in Intermoda 69, the experts have confirmed that technology determines many fashion trends Luxury and the most sought after luxury brands by the millennial community today are Gucci, Michael Kors, Burberry and Chanel.

On the third day of activities, Salón Jalisco saw the fashion proposal of Rider, Michelle Aubert, German Ruíz, Gracia, Bohemia, Leo Jiménez, Nayibi México and Miguel Eguia. These last four were part of the Desginer & # 39; s Corner collective and led the closure of the Jalisco Hallway activities, to give birth to the designer Alexia Ulibarri, who played in the last Intermoda 69 parade at the facilities. of the Michin Aquarium in the city of Guadalajara

Shortly after nine thirty in the evening, in an exclusive event, the Mexico-based designer presented the "Secret Garden" collection of her "Flora" gala line to guests and the media. . The proposal presented by Ulibarri on the podium included more than 30 looks inspired by the floral transition from winter to spring and declined in six ranges of different colors, from pastel to bright and cold colors. "A colorful party," said Alexia.

The "Secret Garden" collection was made with fabrics and fabrics such as taffeta, tulle, mesh, velvet, with some embroidered and pleated details. "It's romantic, it's delicate, it's unique and timeless," said the designer a few hours before making her debut at Intermoda.

In an exclusive interview for FashionNetwork.com, the creator of "Jardín Secreto" confirmed that the collection is now available through the Liverpool chain of stores and its e-commerce chain with coverage across Mexico.

It should be remembered that although the Intermoda 69 program ended on Thursday, July 19, the event will continue this Friday with the presentation of Rosalina Villanueva, WGSN Specialist, and the advancement of news fall-winter trends. .