Andrés Cepeda joined the Avon fashion show



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Without anyone waiting for it, but at all times the lights went out and the music started playing and in the middle of the walkway you could see the silhouette of Andrés Cepeda, who was accompanying the parade 'Purificación & # 39; of the brand "I am" by designers María Luisa Ortiz and Diego Guarnizo.

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The Avon Foundation for Women, from the designers María Luisa Ortiz and Diego Guarnizo, with their brand SOY, presented the Purificación collection on the first track of the Feria de Colombiamoda 2018, a proposal that aims to help eliminate violence against women and make it fashionable Respect.

"Through this parade in partnership with SOY-Diego and Maria Luisa, we wanted to send a strong message and continue to advocate for one of the causes we defend from the Avon Foundation for Women. one of our pillars for more than 12 years: contributing to the elimination of violence against women.With Purification and our participation in this important fashion platform, we seek to tell all women that the power is in itself and to sensitize the men and the women by inviting them to recognize the signs, because the violence exceeds the blow: there is also the verbal, psychological, badual, economic violence, and everything must be rejected and denounced " , said Carolina Henao, director of the Avon Foundation in Colombia.

On the catwalk and with each of the clothes was enumerated a story Purificación a peasant who believes deeply in the land and in his power of gu Later, the Purification meets a stranger who has taken the steps of Mutis and finds this referent of knowledge and experience in the plants and in the secrets of the earth. With the confidence that they build, Purification tells her story and sadness, it motivates her to denounce and so Purification manages to end her tragedy and transform herself into a free, strong and powerful woman.

The designs in this collection were made with the finest textiles and with unique prints. During the parade there were evidence of pbadion flowers, hummingbirds, dragonflies and cucarrones with guayacans, caobos and eucalyptus. Likewise, pins, rings and earrings are also part of the collection. The colors that have marked the catwalk and explain the history behind each garment in the collection are green, ocher, mustard, sky blue, ivory and ivory [19659007] "The main purpose of this collection we wanted to design of the Avon Foundation for Women, is to leave a strong message and add our voices – of what we like to do – against violence against our women. Many things become fashionable, but for us, it is fundamental to highlight fashion issues such as respect for women.We want that when women wear the clothes of this beautiful collection, they feel embraced, able and especially that they recognize the power that they carry in themselves, "said María Luis Ortiz and Diego Guarnizo, allied designers.

The collection is also a commitment to democratize fashion and make it reach all municipalities and the corners of the country a collection of exclusive clothing and accessories and high quality materials and textiles at affordable prices ranging from $ 19,000 to $ 140,000 and which will be available in an Avon reprints so they can be purchased by all the women of the country through the representatives of Avon. In addition, the clothes in the collection will carry special tags with all the signs that a person must recognize to identify if they are being abused.

Without a doubt, it was a great appetite for what will Colombiamoda 2018, a gateway that broke with all the schemes, where there were more than 40 models on stage, from the entrance the guests could enjoy from a set of space both in the decoration and the aromas of the smell of the countryside, nature and of course, it was a delight not only for the eyes with the beautiful clothes and accessories from the collection but also for the ears, with the participation of Andrés Cepeda, who immediately joined the cause to say through his voice and his talent … NO TO VIOLENCE AGAINST WOMEN.

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