Amazon Prime memberships remain strong despite rising prices

Amazon increased the price of memberships Prime in the United States by 20 percent recently, but apparently this has not affected renewals. That's at least what Brian Olsavsky, the company's chief financial officer, said Thursday after the distribution giant released its quarterly results.

Amazon adds more than 100 million premium subscribers worldwide, although most in the United States.

The second fiscal quarter of 2018 represents the third consecutive quarter of gains exceeding US $ 1,000 million for Amazon, exceeding badysts' expectations. The company posted profits of US $ 2,500 million compared to US $ 197 million for the same period last year.

Amazon's revenues were not very interesting, after rising 39% to $ 52.9 billion. but without reaching the $ 53.3 billion expected by badysts. Investors, on the other hand, do not seem disappointed since at the close of the market they had drawn 2% of the stock price.

These results lead the retail giant to more than $ 1 trillion in value, putting Amazon at the forefront of cloud computing and demonstrating dominance in US digital commerce, absorbing nearly 50 billion dollars. % percent of online sales, according to eMarketer.

Amazon's successes have results beyond the company. Jeff Bezos, the CEO and founder of the company, still holds 16% of the company. As a result, Bezos is now the richest person in the world with a personal value of about 154 billion US dollars.