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About 500 exhibitors, 13,000 buyers and about 56,000 visitors are expected in a new edition of Colombiamoda, which will be held from July 24 to 26 in Medellín with the participation of the Spanish Custo Barcelona and the Colombian singer J Balvin, in their debut as a designer.
For this version of the fashion fair, considered one of the most important in Latin America, it is planned to conclude more than $ 180 million, as announced today by the company. National Institute of Exports. and fashion (Inexmoda), organizer of the event.
"For three days we will be the epicenter of fashion, knowledge and business in Latin America, we will have 500 national and international exhibitors and 13,000 buyers, and we hope that this year we will reach 180 millions of dollars of commercial expectations. " He told Efe the president of Inexmoda, Carlos Eduardo Botero.
At the launch event, which aimed to evoke the essence of the fair and highlighted the presence of 43 designers and nine brands, Botero pointed to the presence of 1500 international buyers and the parade inaugural, called "Arkitect by Custo", with creations of iconic Spanish designer.
"This is a very interesting gateway, the Arkitect brand has chosen this year Custo Barcelona to continue to bring international fashion to Colombian consumers," he said.
Among the "good times" that the fair will have with Colombian designers, the project "Soy" by Diego Guarnizo and María Luisa Ortiz stands out, with "Purificación", a collection with a "strong message" that aims to put respect for women's fashion.
This year Colombiamoda will become the stage of the launch of the urban music singer J Balvin as a designer after joining the company Crystal to build the collection "Vibras" with the brand Gef, which will bring an explosion of colors on the podium. an urban party with the creations of the performer of "Gente" and "Ginza".
"We are happy, it's a dream come true, we've built a common proposition, he's been the designer of our entire collection that will show vibrant colors and a very sporty urban trend inspired by the 80s and 90 ". Crystal's commercial director, Catalina Ochoa.
He revealed that Balvin, nominated in 2017 fashion ambbadador by the Council of Fashion Designers of the United States, "naturally flows" the design as he is very close to fashion, and noted that in the clothing who created he is perceived "his good vibrations".
The reggaeton singer will attend the parade to close his "#JBALVINXGEF" parade, but he should not present a musical show.
On the other hand, on the 6,000 square meters, the Inexmoda-UPB Knowledge Pavilion will again take place, with an academic program of 20 lectures and eight workshops on topics such as circular economy and the digital influence. Instagram and Pinterest.
As a novelty, in the Green Pavilion of the Plaza Mayor Events Center, the space "Origen Colombia" will begin to promote 100% national products, and will also house 25 graphic artists who will offer their creations for the Textile printing.
For this edition, which will also unveil the collections of Colombian designers Andrés Pajón, Andrea Landa and Camilo Álvarez, the Trends Forum will be divided into four "visionary" proposals for the Autumn-Winter 18/19 season and will create for the atmospheres to stimulate the senses through colors, graphics and textures.
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