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Cueros Vélez redoubles its expansion with the retail trade. The Colombian leather goods and accessories company has launched a growth plan that plans to open fifty stores in Latin America until 2020. Currently, the group has 270 stores and more. an online store on its home market. [19659003]
The company's project consists in raising the blind between forty and fifty multi-brand outlets that combine their brands Velez, Nappa and Tannino. The new stores will be located in intermediate and small cities, as well as in the rural areas of Colombia, and the group will invest in this new network an investment of 10 billion pesos ($ 3.47 million).
In Colombia, Cueros Vélez plans to strengthen its presence in the shops of Bogotá, Cartagena, Manizales and in other cities of the country in the short and medium term. Subsequently, the group will expand to other Latin American markets such as Mexico, Peru and Guatemala, where it plans to start its development with franchises with an initial investment of three million dollars. for six department stores, according to Fashion Network .
Cueros Vélez expects to increase sales by 20% this year, supported by its expansion
As Advanced Modaes, Cueros Vélez also plans to begin his expansion through e-commerce in the United States where he is already working with giants like Amazon, Ebay, Walmart and Sears. The company estimates to charge a million dollars in its first year of business in the North American country.
Cueros Vélez closed the year 2017 with sales of 383 000 million pesos (133.1 million dollars), compared to 347 772 million pesos (113.4 million pesos). dollars) from the previous year. The company expects to end this year with a 20% increase in its turnover.
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