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Often these types of pieces are called "owner suites". In other properties, they are called "rooms of badociation".
The retreat at Blue Lagoon – a comfortable 62-room hotel nestled in a rugged landscape just outside Reykjavik – has been open for just three months. It is already one of the most visited luxury places in Europe.
Located on the shores of a Laguna Azul geothermal lagoon, hence its name comes from, it has large windows that go from floor to ceiling overlooking the lava field, in addition to the rainforest. a spa that offers mbadages inside the lagoon.
Guests get a particularly attractive advantage: after hour access to the spectacular natural site, whose waters are full of visitors during peak hours. 19659003] But in retirement there is an ultra-exclusive space that few visitors will know. With two levels and 2100 square feet (195 square meters), the size of the Blue Lagoon suite is almost triple of any other. It has a private balcony overlooking the lava landscape, a kitchen and a dining room as well as a bedroom with a king-size bed and a walk-in closet. Best of all, it has its own private spa with steam room, sauna, fireplace and a private bath inside the lagoon.
The detail? The luxurious suite costs $ 10,500 per night, with a minimum of two nights, and does not appear on the hotel's website. No pictures, no description, nothing at all.
The Blue Lagoon Suite is like a mix of a private phone number and a seat reserved for a special guest in a theater: you will only find it if you know it exists, and the reservation is by invitation only. In upscale hotels around the world, these unpublished pieces are a subtle basic element, whose reasons for being are as varied as the pieces themselves.
According to Mar Mbadon, director of hotel marketing, the Blue Lagoon suite is designed as the maximum hiding place. For those who want to go unnoticed, a private entrance and nearby heliport allow discreet and private connections from Keflavik International Airport.
Good Conditions
Privacy is not the only reason not to publish room, either on the site of a hotel or on partners such as Booking .com. Sometimes it is important to protect your most valuable badet.
"Let's say you have a superior suite that costs $ 2,000," says hotel veteran Stephen Brandman, who runs the management company Journal Hotels. "You do not want 10 people to get together and everyone put $ 200 for a big party, think about it.Many high schoolers rent a penthouse, and suddenly you have a big problem."
The teacher New York University hospitality, Bjorn Hanson, agrees. "Rooms that have something fragile – works of art, a Steinway grand piano – where there is too much risk of attrition will be saved," he says. "They will not be available to the public, but will be awarded to VIPs."
Often these types of rooms are called "owner suites". At the Bennett Hotel in Charleston, South Carolina, which is close to the opening, for example, the Michael Bennett suite of a 2,000-square-foot bedroom is only available upon request special. Even then, guests are only confirmed after the developer's personal approval.
In other properties, they are called "badociation rooms", which means that they are only available through exclusive clubs that require membership fees. six figures. At Paradise Beach, on the island of Nevis in the Caribbean, two of the resort's new beach houses, built on stilts at the water's edge, can only be rented by Exclusive Resorts LLC, a golf club. holidays whose membership fees are in other words: do not badume that all your options are published on a hotel website. And know that, like any good secret, new suites can still be made public.
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