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From Monday to July 13, the capital will host the ninth edition of the Bogotá Audiovisual Market (BAM), considered the third largest platform in Latin America to do business in this industry and promote the distribution of works and companies.
The Bogotá Chamber of Commerce (CCB) and Proimágenes Colombia are the entities that organize this activity. Spain will be the guest of honor and will participate for five days to about 300 buyers, including 115 international, from 21 countries.
A total of 246 projects will be debated, thanks to the 1,500 business appointments They were prepared in advance. They will be held at CCB's Chapinero headquarters.
Another segment of the program, open to the public who buy tickets (10,000 pesos each) or subscription (200,000 pesos), are conferences and discussion forums; these will take place in the auditorium of the Modern Gymnasium, where ticket tickets can be purchased.
A third space dedicated to the promotion of shows and the search for international circulation is the cinema of Avenida Chile, where the projections will be of private character.
"In the 2017 edition there was $ 35 million in business expectations, which were realized there or later, so this year we expect an equal or better result", Adriana Padilla has exhibited, director of creative industries at the CWB.
"Moreover, it is a qualitative type of space in which the participants of this industry in the country can know what is in the forefront, to EIL is the market, what are the new forms of distribution are sought by broadcasters, production companies and channels and business models.The idea is that there is an exchange of knowledge, "says Padilla
BAM is a twin platform at other events such as Bogotá Music Market, ArtBo and Bogotá Fashion Week, whose goal is to strengthen the creative industries of the capital and the region. This empowerment strategy has started ten years ago, to make this line an engine of economic development.
For this new edition, the Embbady of Spain has been very connected, l & # 39; one of the objectives being to strengthen links and to overcome x co-productions that have been conducted between the two countries from 2006 to 2017.
Sector
According to the CWB, the BAM is part of a process that includes the provision of tools and services. training. specialized, free, so that sector entrepreneurs and entrepreneurs are prepared on how to sign contracts, copyright management, marketing plans and how to boost their business.
"Here we are creative in terms of generating ideas and transforming into cultural goods and services, but we still need to acquire more business skills in order to be sustainable," Padilla warned.
"Another gap that needs to be addressed is the alignment of current regulations, issues of digital transformation and convergence, because the world has changed and digital has become all-pervasive."
By the way, in the samples of the Modern Gym will bring new digital trends and advanced technology products.
Among the most important participants are world-clbad characters such as Hussain Currimbhoy, documentary programmer and new media of the Sundance Film Festival (United States) and Matias Amocain, content director of Fábula, a company of creation of content for Chile and the region, among others (see infographic)
Creators and producers enter the scene
On the program of the Audiovisual Market of Bogotá to the public (in the auditorium of the Modern Gymnasium ), important personalities from the film industry will be seen. For example, Monday at 11 o'clock. m. The conference "The power of women directors" will take place with the Spanish Arantxa Echevarría, the first Spanish director who participated in the fifteen filmmakers of the Cannes Film Festival (France).
Wednesday, June 11 at 11 am a. m. will be the talker "Original content for the children's audience", in which will participate María Soledad Yáñez, production director of Discovery Networks Latin America and production supervisor for Discovery Kids.
That same Wednesday at 4 pm Mr. Kofsky, Vice President of Sesame Worshop Latin America, will say how Plaza Sésamo remains a benchmark and brand that has an impact on children's audiences around the world.
Felipe Motoa
BOGOTA
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