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The Korean Hyundai will begin marketing the fourth generation of his model Santa Fe between the end of the month and next August.
The refurbished SUV will reach the Peruvian market in seven versions, from US $ 32,190 (the most basic version) to US $ 44,990 in the limited version, says Sebastian Beckdorf, marketing director of Gildemeister, authorized representative of the brand, at the regional launch In San Pedro de Atacama Chile
Regarding the previous version, the new Santa Fe is 15% more expensive, "despite the increase, the price remains attractive and competitive given the technology, comfort and safety it brings, which should allow us to continue to dominate the segment above the X-Trail and Tiguan models of Nissan and Volkswagen, respectively, "commented the executive.
Hyundai Santa Fe accounted for 6% of the turnover. number of vehicles for the brand pbadenger and 16% of SUV sales; while on the market, it is the one with the highest and best-selling stake in its segment with 14%.
PROJECTIONS
With this launch, the company plans to increase sales of this model which has slowed due to "Today, there are 90 units of Santa Fe SUV per month and it is expected that the new version will sell 100 units per month, which would give a total of 1,200 units sold the first year. launch, "says Beckdorf.
" We hope this model of great strength to the entire segment of SUV not only in Peru, but in the region, "he said.
The new Santa Fe is much longer and wider and, therefore, much more spacious in its interior than its predecessor.The director stated that, depending on the version, it has a digital panel, security sensors regarding the proximity from another vehicle, electric front seats with 10 different positions, among other attributes.
It should be noted that this is one of the six launches of the Korean brand in l & # 39; 39, year Sebastián Beckdorf announced that there are new features in the i20 Active models, Creta, Tucson (for August) and the H1 minibus, among others.
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