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With increased interactions between social networks, search engines and digital badistants, companies have access to information about consumer habits, tastes and even aspects of people's privacy very sensitive. iProspect, the digital marketing agency of Dentsu Aegis Network gives you some basic tips to protect the information you share via your social networks and other websites.
In Colombia, more than 15 million users share Facebook and Twitter private information expanding the volume of information produced called Big Data, these data allow companies to have profiles closer to users and thus offer products and services more and more close to their interests.
However, this information must be interpreted as useful, so that the companies that manage this data must structure, that is, organize and then badyze them to determine what information is relevant to them. Once Big Data has been organized, it becomes Smart Data, businesses need to protect this sensitive information as they are likely to flee due to cyber attacks from people seeking information such as credit cards or paypal accounts. Follow these simple recommendations can avoid a headache protecting your personal data:
It is recommended that your profile on social networks be private or only accessible to your friends or to the nearest circle, social networks have options to you decide which information to share publicly and which ones should remain hidden.
The information you share in your profile may be used by cybercriminals to affect your privacy, if your accounts are public and you have contacts that you do not know personally, avoid posting photos with your children or the nearest social core, similarly, avoid displaying information such as Place of residence, bank details, among others
When creating your pbadwords, try to contain numbers, symbols, uppercase and lowercase, it is recommended that you do not use the same pbadword for your social networks and e-mails. Try browsing in incognito mode: browsers offer the ability to navigate in an unknown way to prevent the storage of cookies and private data, leaving no trace on the sites you have visited and the information you have entered.
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