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By Luis Alberto Sierra, estrategiaynegocios.net
In an interview in the Panamanian capital, the executive pointed out that Latin America is the first region of the world in the operation of Iberia , and that he will continue to bet on that part of the world before the increased interest of Latin Americans in traveling to Europe
Recognizing that the elimination, about a year and a half ago, visa requirement for Colombians and Peruvians interested in traveling to Europe creates opportunities for commercial aviation, added to the fact that it is a trip that the Latin-Americans Americans are now seeing more economically accessible.
Martínez shared his vision by presenting to Panama City the company's new plans for Central America, including the inclusion in every flight between the city of Panama and Madrid 21 seats of "Premium Economy" type, or for customers traveling in economy clbad, but who wish it The airline has also announced a new program called "On Busines", and offers discounts of 5% to 10% and 39 Other advantages for travelers and for small and medium-sized enterprises (SMEs) can travel to Europe
Iberia flies daily to Panama and San Jose (Costa Rica) and four times a week to Guatemala , with a stop in San Salvador, and waits for the frequency of the plane to Guatemala becomes daily from the first of October next, according to the airline during the presentation.
Martinez said that the three additional flights that will allow the company in Guatemala will make a stop in Managua, before traveling to Madrid, which explains that it will allow them to consolidate their leadership in the region and in response to a demand It is growing.
He pointed out that there are code-sharing agreements that allow Iberia to fly into the region to Honduras or other places. Martinez explained that Latin America in terms of production, which is measured in commercial aviation given the number of seats multiplied by the number of kilometers, accounts for 52% of the seats that "produce" in the 39, ;business. [19659002] He explained that Iberia operates 250 weekly flights to 19 cities in the region, which, according to him, is a reflection of the direction of the Latin American business and reflects the specialization from the company.
Iberia sales detailed that the major increases in seating capacity in the company's flights occurred this year in Mexico, that has 20 flights a week to Madrid; in Santiago de Chile, which is on 10 weekly flights since this beginning of the month; and Buenos Aires will increase from 14 weekly flights to 17 weekly flights in November
. The expected increase in flights from Iberia to Guatemala adds to this increase, the source added, adding that the airline will increase in July the frequency of its flights to Rio de Janeiro (Brazil).
"It is a fact that transportation when there is growth is growing faster than the GDP (regional gross domestic product), but our bet is particularly ambitious," said the executive on the expectations of the government. Iberia in Latin America.
He explained that the airline's gamble is ambitious in the region, where it is growing above the regional gross domestic product (GDP) – with an increase of about 2%. He felt that economic recovery in Brazil and better economic health in Argentina and Chile were other reasons that influenced market behavior.
"There is also a demand from Latin American consumers, who dare more to go on holiday in Europe, which has come up here far, expensive and complicated," he added. He concluded that the region is a booming market with ups and downs, forcing them to make adjustments, as happened during the 2016 Brazil crisis.
M. Martínez also acknowledged the establishment of diplomatic relations between Panama and China on June 13, 2017 as an opportunity, given the route between Madrid and Shanghai that Iberia opened less than two years ago. "We wanted to be clearly on the axis Latin America-China," he said.
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